Speaker announcement – Erik Wolf
Erik Wolf is recognized as the founder of the modern food tourism industry and the World Food Travel Association. He is a highly-sought speaker, thought leader, strategist and consultant, in the US and abroad, on food and drink tourism issues, and is considered the go-to resource on food and beverage tourism for a wide variety of media outlets that include CNN, the BBC, the Wall Street Journal, USA Today, Newsweek, NBC, Forbes, Click by Booking.com, PeterGreenberg.com, Huffington Post, the Irish Times, the Australian Broadcasting Corporation, Eater, Travel Weekly and many more. He advises leading global brands such as World Travel Market, Absolut, American Express, Disney, Marriott and Royal Caribbean, and organizations such as UNESCO and UNWTO.
During his tenure as Executive Director of the WFTA, Erik launched several innovative products for the food tourism industry such as the Food Travel Monitor research series, the Eat Well Travel Better Business of Food Travel podcast series, the Association’s PsychoCulinary profiling methodology and its Certified Culinary Travel Professional program.
Erik is the publisher of Have Fork Will Travel, the food tourism industry’s most comprehensive handbook. Erik’s articles, speeches and research have been published in dozens of languages, including Chinese, Spanish, Greek, Polish, Russian and Portuguese. He holds a B.A. in languages from the University of Virginia and an M.A. in Travel Marketing and International Communication from The American University in Washington, D.C.
For Erik, food is a way to communicate and connect with local people. A command of several languages has helped him navigate through dozens of countries. He has lived in Australia, Denmark, New Zealand, Singapore and South Africa. The more he traveled, the more he realized that many destinations have wonderful but untold stories in the form of truly unique food and beverage experiences. Mr. Wolf enjoys recommending unusual and remarkable food and beverages experiences from obscure lands. Don’t ever let him loose in a grocery store in another country – you won’t see him for hours.
Please visit http://www.worldfoodtravel.org for more information.
Erik can be contacted through WorldFoodTravel.org or any of the Association’s social media properties.
To hear more about Eriks thoughts and recommendations – Please register for the NORDIC FOOD IN TOURISM conference taking place September 30th (hybrid)
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